During Sunday night’s Super Bowl, Kanye West unveiled his new Yeezy commercial, which isn’t as extravagant as the others.
During the Super Bowl, the biggest game in America, big brands bid millions to try and win themselves a spot during the TV ad breaks. This year’s commercials included Micael Cera starring in a hilarious CeraVe advert, Cardi B promoting makeup line NYX Cosmetics, and Beyoncé in an ad for Verizon. But one that didn’t have the big budget that these commercials normally do was one for Kanye West’s Yeezy, and it’s bizarre.
Kanye West’s Super Bowl Yeezy commercial
In the commercial to promote his fashion line, Yeezy Kanye West tells viewers his company blew all their money getting them a spot. This is why it features the music star in a vertically recorded clip, seemingly captured on a cell phone. Ye also looks as though he is traveling in a car at night. Both the sound and quality of the footage aren’t the best.
“Hey y’all, this is Ye,” the celebrity begins, “and this is my commercial. And since we spent all the money on the commercial spot, we actually didn’t spend any money on the actual commercial. But the idea is, I want you to go to Yeezy.com.
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“Y E E Z Y dot com and I’m [going to] write it at the bottom of the screen. And I got some shoes and mmmm that’s it.”
Kanye began collaborating with Adidas in 2015 and has released a multitude of clothing including shoes, socks, pants, and shirts. Then, in 2022, they terminated their contract with him after seven years of working with the controversial Gold Digger rapper. This was due to antisemitic comments he made on X (formerly Twitter). But the star has a line not tied to the sportswear brand which is also called Yeezy, which he was promoting.
It reportedly cost companies $7 million to secure an ad spot during the football game, but Ye’s commercial is said not to have aired in all markets. This means that, as he told viewers, he probably spent significantly less than others who promoted their brands.
Fans react to Kanye West’s commercial
Taking to X, people shared their thoughts on Kanye West’s Super Bowl commercial. It divided users, with some praising it while others laughed at its production.
A fourth penned: “LMAO Kanye has to be from another planet… Ain’t no way bro was serious with this.”
“THIS IS THE CUTEST THING I’VE EVER SEEN [crying face emoji]. ITS LIKE A FACETIME CALL [laughing face emoji],” said another.
Someone else penned: “That is one of the worst commercials I have ever witnessed in my life.
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